Section 1A --> Narrative

Section 1A à Narrative

In a media text a narrative is a series of facts, by connecting the facts the audience4 can then create a story, this is element of giving facts and allowing the audience to interpreted the story and create a different story is called an open structured narrative. I have used an open narrative in my music video, which I have created on the song tujhpe fida which has been taken from the Bollywood film Heroine directed by madhur bhandarkar in 2012.

Steve archer’s theory suggests that music videos will be cut between a narrative and performance of a song. This theory applies directly to my music video, as archers theory has been used form the start to the end of my music video, for example throughout my music video there are cross cuts between the character and the dancers for instance at the beginning of the video the character walks is walking then turns and looks, the audience then sees a door which the character then walks through, threes a small black out or the dancers, the audiences then sees different cuts of dancers performing.  Archers suggests that this mainly happens when a band or artist is the narrative which has some connection to the performance section in between. This again applies to o my music video for example, at the end of the music video there are many cuts in between the dancers, it the cuts in to the character making her way in a place there is a close of her face, which the cuts to dancers, then cuts to her a close up of her legs walking up steps the to a mid shot of her walking up the steps and towards the camera, this raise a question   of where is the character going which is the answered in the next shot which shows a close of the character phone which lights up to show a text message  saying ‘You’re for late dance! Hurry up!!’ this enables the audience to understand the link between the performance and the narrative sections of the character.

Archers believed that a choreographed dance might be a part of the a performance and that dance numbers are mostly used in pop videos however the norm or Bollywood and one of Bollywood best promotion tactics are to promote the music album. Therefore it was essential for me to follow the norms and the conventions they use as I have chose to make a Bollywood music video.

Barthes theory also applies to my music video firstly the theory suggests there are different structures to a music videos, I have chosen to follow the narrative structure with is open which allows my audience to create meaning of their own and interpreted my music video in their own way. Through den-notation my audience can take out a hidden meaning beneath being inspired to dance. The audience could interpret my music video as an extended metaphor which is to follow your dreams and make your own journey to what you inspire. For example in the beginning of my music video, the character is looking up at a building while the audience is looking up at the character. This have a ambiguous meaning, first the audience could see this as she is looking up at a building which she may want to go into or in fact will go into, on the other hand the audience could see that she is looking up not only at the building but her inspiration, where she wants to be. As the audience are looking up at her this could make the audience feel involved as she looks up at her goal in life the audience is involved as they feel they are a part of her and her goals.

The colour used in my music video also make an impacted on my music video, black and white had conations to dream like or unreal, however the colour on the other hand has conations of present day or the real. Therefore in my music video is split into to two different parts, as the character makes her journey is shown in colour this shows the audience that it is present and real, the other part is the dance/performance is shown in black and white which is the dream, the audience then shows that the dancing is the characters dream, therefore when the audience put these two sections together they understand that she is making a journey to her dream.

To conclude in my music video narrative place an important by using archers and Barthes theory I was able to give my audience and entertaining music video which enabled to be inspired to achieve their goal in life to and dance.