How Do Postmodern Media Differ From Other Medias?

How Do Postmodern Media Differ From Other Medias?

Firstly postmodern means after moderns therefore postmodernism is a movement from modernism,  I will be discussing how postmodern media is different to other media through my case studies which are blade runner ( ridley scott 1982)  Run Lola Run (tom tykwer, 1999) I hate Luv Stroys (karan Johar, 2010) Lady Gage’s music video Telephone (2010) the Madonna episode from the TV series GLEE and lastly the Video game The Sims. Each case study feature elements making them postmodern such as, intertextualty, pastiche, parody, hyper-reality, self-referencing, time bending and irony.

Film for example blade runner can be different to other medias, this is because Blade runner is a very postmodern film as is about postmodern which makes it very interesting and can be called a land mark film. Blade runner consists of hyper real elements, for example the opening sequences the audience is shows a city with big lights and tall buildings  made to look glamour due to the large advert on the side of a building, also with the fact that the people within the film have flying cars and have create robot that look and act like real people. the film also uses elements of pastiche for exampling having the idea of the east, west and future on the opening sequence were the audience is shown buildings which are shaped like pyramids, this signifies the Egyptian culture which symbolises togetherness. Pastiche again is shown when Deckard eats noodles, where a heavily stereotypes man replies in Chinese even those Deckard ordered in English, this signifies that he is a foreigner in his own country.

Another major element which make blade runner postmodern is that genre of  40years back and forth for instance, in the scene where Deckard investigates an image, he room look every 1940s as well as the computer he is using. The computer also makes old clicking sounds however the feature bringing the technology 40 years forward as decard can give commands to the computer.

Time bending is a feature which makes postmodern media different, this feature applies in the film run Lola run, as well as the use of intertextualty for the escape of realism is the centre around its video game persona. Life cannot be rest or nor do we get extra lives however in run Lola run every time the character makes a mistake or fails, her life rests to the ‘beginning of the level’ which is total escape which is in other terms a life like video game, thus making postmodern media different to other medias.

Bollywood also can be argued to be postmodern and different from other media. The film I hate luv stories, for example, uses many elements of referencing to other films, such as in the song SUDKA KIA has been copied through a dance and or customers and mise en scene where they have shown Bollywood best love stories. Not only have they used reference but pastiche was also used in the song and through out the film by copying elements forms other Bollywood movies for example Jay says MHUJE SE DOSTI KARONGA which is referencing a famous dialogue and a film. Irony is another element used as the title implies I HATE LOVE STOIES when actually it is a love story itself. Parody has also been used in many film however in this film the character jay makes fun of a film and the characters in the movie. This film uses Jameson’s theory that postmodern pastiche humorously referencing itself and other text  throughout the entire films which makes postmodern media different to other medias.

Music videos are can also shows how postmodern media differ from other media for example telephone uses the postmodern element of self reference, through product placements and addressing recent rumours that were in the press. By reference Lady Gaga in her own music videos through the continuing narrative. The music video also uses consumerism the obvious product placement is done in non humours ways.

Postmodern media can also be different through video games. Time bending is a feature in all video games especially the Sims as you the used can cheat and things you would do in real life can take seconds. However more specifically the concept of the Sims is very postmodern making it different to other media. The concept is that the used can create their own character in the game and make them of thing just like you do or wish to do. for example you can make your sim have a nap in the middle of the say or make them eat so much they throw up etc. therefore the game uses a lot of self referencing and intertextual. Also this game can allow the user to make a world which the dreams can to come extent be real within a video game thus making postmodern media to other media.

Overall I believe that postmodern media is different to other media. However I also believe that all medias are to some extent postmodern as all types of media can be self referencing, hyper real, ironic, pastiche, intertextual. I believe that in the future most media will be most modern and as an effect of this everything people do and say will to somewhat extent me postmodern.